Hi, I'm Greg
Principal Product Designer with 16+ years building enterprise software and health tech products that people actually want to use.

About

I'm a Principal Product Designer with 16+ years of experience leading product design across enterprise software, health tech, and consumer platforms. I specialize in turning high-complexity systems — clinical workflows, order management, payroll, and AI-assisted tooling — into interfaces that are fast, intuitive, and built to scale.

My work has measurably improved team efficiency by up to 40%, and I bring the same rigor to design systems, UX research, and cross-functional leadership. I've shipped products for Fortune 500 companies, government agencies, and health systems — always grounded in real user needs and built to outlast the sprint it shipped in.

Work Experience

S

Smyl Fitness

10/2025 - Present
Principal Product Designer
  • Led end-to-end UX/UI design for Minute Moves, a fitness app built for older adults — covering onboarding, workout screens, and feature pages with accessibility-first interaction patterns.
  • Designed Smyl Insight, a custom enterprise CRM for desktop that enables hospitals and clinicians to log, track, and review patient fitness assessments in a structured, role-appropriate interface.
  • Bridged consumer and enterprise product needs within a single design practice — maintaining design consistency across a patient-facing mobile app and a clinical-grade desktop platform simultaneously.
C

Costco

01/2023 - Present
Principal UX/UI Designer
  • Redesigned Costco's internal Order Management System (OMS), reducing manual entry errors by 35% and streamlining multi-vendor purchasing workflows across departments.
  • Redesigned the OMS search experience to unify item number, order number, and vendor lookup into a single, cohesive interface — reducing search friction and helping fulfillment teams locate what they need faster across all purchasing workflows.
  • Architected a scalable Figma design system — components, tokens, and documentation — unifying UI patterns across Inventory, Payroll, and HR, accelerating developer handoff company-wide.
I

Intermountain Health

04/2024 - 08/2025
Principal Product Designer
  • Led product design for their healthcare CRM, introducing intelligent scheduling powered by live patient traffic and historical trends — reducing scheduling friction and improving daily clinic flow.
  • Designed HIPAA-compliant, role-based dashboards consolidating prescriptions, patient history, and medication alerts into a single unified view, enabling faster cross-team coordination.
  • Partnered with clinical and engineering stakeholders to ensure designs met strict compliance requirements without sacrificing usability.
B

Bii Consulting

06/2024 - 05/2025
Lead UX/UI Designer
  • Redesigned multi-campus payroll reporting workflows, cutting processing time by 40% in the first 8 weeks and enabling accurate, error-free payouts for 500+ staff.
  • Built admin and employee dashboards in Figma optimized for non-technical users across mobile and desktop, driving rapid adoption of the new system.
  • Led user research with church administrators and pastors, translating insights into concrete product features: PTO tracking, giving-based payroll automation, and role-based access controls.
S

State of Washington

08/2020 - 01/2023
Mobile UX/UI Designer • Full-time Seattle
  • Designed a statewide veterans employment app, centralizing jobs, training programs, and local resources — significantly expanding access to support services for veterans across Washington.
  • Led UX strategy and Figma prototyping for a simple, accessible interface serving older adults and first-time smartphone users, driving strong engagement in pilot testing.
  • Shipped in a 3-month sprint, coordinating with legal, accessibility, and engineering to meet state compliance requirements while maintaining a user-first experience.
S

Safe Home Security, Inc.

12/2017 - 01/2020
Creative Director • Full-time Draper
  • Designed a real-time sales performance dashboard giving reps clear visibility into commissions, bonuses, and regional performance metrics in a single view.
  • Simplified the pay-transparency experience in Figma, measurably reducing inbound payroll questions and improving rep satisfaction based on internal feedback.

Education

B

Buildspace

2023 - 2024
s3, s4, sf1, s5
U

University of Utah

2003 - 2005
Bachelor of Fine Arts in Graphic Design

Skills

UX/UI Research
UX/UI Design
Webflow
Figma
Adobe Creative Cloud
React
TypeScript
Next.js
Tailwind CSS
LLM models
Cursor
RooCode
Moonshot
Qwen
Context Engineering
Retrieval Augmented Generation
Command Line Interface
My Projects

Check out my latest work

I've worked on a variety of projects, from simple websites to complex web applications. Here are a few of my favorites.

Smyl Fitness - Image 1 of 10
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Smyl Fitness

Designed the Minute Moves fitness mobile health app & the desktop CRM Insights which tracks patient mobility data.

Website
Framer MotionScreen
Costco - Image 1 of 6
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Costco

Redesigned Costco’s internal order management platform, streamlining multi-vendor purchasing workflows across departments.

Framer MotionScreen
Intermountain Health - Image 1 of 8
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Intermountain Health

Designed and launched an AI-powered employee portal for scheduling and prescription access, improving task completion rates by 30% within the first 60 days of rollout across clinics.

Framer MotionScreen

Carbon HRM

Designed & Developed the payroll reporting workflow for a multi-campus organizations.

Website
Framer MotionScreen

BlakeUI

Designed the UI components for use with health-tech startups.

Website

AskBlake

Developed AskBlake, that turns prompts into production-ready web apps: FinTech dashboards, and enterprise components.

Website

blakebill

Developed Blakebill, a file transfer service that pays you before delivery. Upload files, set a price, and share a secure link.

Website
Thatch - Image 1 of 6
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Thatch

Developed the UX/UI backend and Point-Of-Sale UI for the startup Thatch.

Framer MotionScreen

Orizn Energy

Designed & developed the site of Orizon energy, is the elading solar company in western Canada

Website
Contact

Get in Touch

Don’t hesitate to reach out to me here, and I will get back to you as soon as possible. here