Hi, I'm Greg
Principal Product Designer with 16+ years turning high-complexity enterprise SaaS, health tech, and fintech systems into fast, intuitive, accessible products.

About

I'm a Principal Product Designer with 16+ years turning high-complexity, data-dense problems into fast, intuitive interfaces across enterprise SaaS, health tech, and fintech. I own products end to end, from discovery and rapid Figma prototyping to shipped, scalable systems, and I establish the design systems and standards that teams build on.

I specialize in clinical workflows, order management, AI-assisted tooling, and accessible, data-heavy dashboards. I've shipped for Fortune 500 companies, government agencies, and health systems, and founded three design-led software ventures.

Work Experience

S

Smyl Fitness
Contract

10/2025 - 07/2026
Principal UX Designer
  • Led end-to-end UX/UI design for Minute Moves, a fitness app for older adults, taking onboarding, workout, and feature flows from wireframes to high-fidelity, interactive Figma prototypes with accessibility-first interaction patterns.
  • Designed Smyl Insight, an enterprise SaaS CRM now used by 5+ hospitals across the Chicago area, letting clinicians log, track, and review patient fitness assessments in structured, role-based views.
  • Bridged consumer and enterprise needs within one design practice, maintaining a shared design system and directing front-end designers on its branding, color, and component standards across a patient-facing mobile app and a clinical-grade desktop platform.
C

Costco

01/2023 - Present
Principal UX/UI Designer
  • Redesigned Costco's internal Order Management System, reducing manual entry errors by 35% and streamlining multi-vendor purchasing workflows across departments.
  • Led the design team that rebuilt the OMS search component, unifying item number, order number, and vendor lookup into one cohesive interface and cutting search friction for inventory and fulfillment teams.
  • Architected a scalable Figma design system of components, tokens, and documentation that unified UI patterns across Inventory, Payroll, and HR and accelerated developer handoff company-wide.
I

Intermountain Health
Contract

07/2024 - 07/2025
Principal Product Designer
  • Led product design for the healthcare CRM platform, introducing predictive scheduling driven by live patient traffic and historical trends to reduce scheduling friction and improve daily clinic flow.
  • Designed and prototyped HIPAA-compliant, role-based dashboards in Figma, built on a reusable component library, consolidating prescriptions, patient history, and medication alerts into one data-dense view that sped cross-team coordination.
  • Partnered with clinical and engineering stakeholders to meet strict compliance requirements without sacrificing usability.
B

Bii Consulting
Contract

06/2024 - 04/2025
Senior UX/UI Designer
  • Redesigned multi-campus payroll reporting workflows, cutting processing time by 40% in the first eight weeks and enabling accurate, error-free payouts for 500+ staff.
  • Designed and prototyped admin and employee dashboards on a shared Figma component library, built for non-technical users across mobile and desktop and driving rapid adoption of the new system.
  • Led user research with church administrators and staff, translating insights into concrete features including PTO tracking, giving-based payroll automation, and role-based access controls.
S

State of Washington

08/2020 - 01/2023
Senior UX/UI Designer
  • Designed a statewide veterans employment app that centralized jobs, training programs, and local resources, reaching 500+ veterans across Washington and expanding access to support services.
  • Led UX strategy and Figma prototyping for a simple, accessible interface serving older adults and first-time smartphone users, driving strong engagement in pilot testing.
  • Shipped in a three-month sprint, coordinating with legal, accessibility, and engineering teams to meet state compliance requirements while keeping the experience user-first.

Skills

UX/UI Research
UX/UI Design
Webflow
Figma
Adobe Creative Cloud
React
TypeScript
Next.js
Tailwind CSS
LLM models
Cursor
RooCode
Moonshot
Qwen
Context Engineering
Retrieval Augmented Generation
Command Line Interface
My Projects

Check out my latest work

I've worked on a variety of projects, from simple websites to complex web applications. Here are a few of my favorites.

Smyl Fitness - Image 1 of 10
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Smyl Fitness

Designed the Minute Moves fitness mobile health app & the desktop CRM Insights which tracks patient mobility data.

Website
Framer MotionScreen
Costco - Image 1 of 6
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Costco

Redesigned Costco’s internal order management platform, streamlining multi-vendor purchasing workflows across departments.

Framer MotionScreen
Intermountain Health - Image 1 of 8
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Intermountain Health

Designed and launched an AI-powered employee portal for scheduling and prescription access, improving task completion rates by 30% within the first 60 days of rollout across clinics.

Framer MotionScreen

Carbon HRM

Designed & Developed the payroll reporting workflow for a multi-campus organizations.

Website
Framer MotionScreen

BlakeUI

Designed the UI components for use with health-tech startups.

AskBlake

Developed AskBlake, that turns prompts into production-ready web apps: FinTech dashboards, and enterprise components.

blakebill

Developed Blakebill, a file transfer service that pays you before delivery. Upload files, set a price, and share a secure link.

Thatch - Image 1 of 6
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Thatch

Developed the UX/UI backend and Point-Of-Sale UI for the startup Thatch.

Framer MotionScreen

Orizn Energy

Designed & developed the site of Orizon energy, is the elading solar company in western Canada

Contact

Get in Touch

Don’t hesitate to reach out to me here, and I will get back to you as soon as possible. here