Hi, I'm Greg
About
16+ years turning data-dense, high-complexity systems into interfaces people can move through fast. I own products end to end, set the design systems and standards other designers build on, and have mentored 8 designers across enterprise and health-tech teams. I also ship a production React component library and AI tooling, which keeps my design decisions grounded in what engineering can actually build. Recent clients include Costco, Intermountain Health, and the State of Washington.
Work Experience
Concurrent remote contract engagements through my independent practice, Aug 2020 - Present. The date ranges below run in parallel, not in sequence. Senior UX/UI Designer 2020-2023, Principal since 2023.
Earlier: UX/UI and product design for Best Buy, T-Mobile, and agency clients.
Skills
Design & Prototyping: Figma (components, variables, auto-layout, prototyping), FigJam, Miro, Adobe Creative Cloud
Design Systems: Design tokens, component libraries, React Aria, Radix UI, ShadCN, Tailwind UI, Material Design
Front-End: React, Next.js, TypeScript, Tailwind CSS, Framer Motion, HTML5, CSS3, Git
AI-Assisted Design: Claude, Cursor, LLM-assisted prototyping and code generation, retrieval-augmented generation, context engineering
Research & Analytics: User interviews, usability testing, A/B testing, Mixpanel, Hotjar, Google Analytics
Focus Areas: Design systems architecture, data-dense dashboards and data visualization, WCAG 2.2 AA accessibility, B2B SaaS, enterprise software, health tech, fintech
Check out my latest work
I've worked on a variety of projects, from simple websites to complex web applications. Here are a few of my favorites.
Smyl Fitness
Minute Moves, a mobile fitness app for older adults, plus Smyl Insight, the clinical CRM now in use at 5+ Chicago-area hospitals.
Costco
Unified item, order, and vendor lookup into one search interface, removing the manual workarounds buyers had built across separate screens.
Intermountain Health
AI-assisted scheduling and prescription portal with predictive scheduling driven by live patient traffic and historical trends.
A browser window scrolls down the Carbon HRM marketing site, starting at a hero headline with a waitlist sign-up form. A product preview of the employee dashboard comes into view, with a profile card, pay summary, time-off balances, a holiday list and a time-off history table. Scrolling continues to a feature section pairing descriptive text with a photo.
Carbon HRM
Payroll reporting workflow for a multi-campus organization of 500+ staff.
A browser window shows the BlakeUI landing page, with a hero headline, a call-to-action button and a sample dashboard built from the library's components. The page scrolls past the dashboard's chart, calendar and data table to a pricing section with plan cards, then back up. The embedded dashboard then scrolls on its own, revealing the full table, a monthly activity calendar and bar and scatter chart cards.
BlakeUI
Accessible open-source React component library built on React Aria and Tailwind CSS, with a paid Pro tier.
A dark AskBlake landing page shows a headline and a single prompt field, and a request is typed in and submitted. The view switches to a three-panel workspace with a project file explorer, a code editor and a chat panel. While the assistant shows a generating status, files appear in the explorer and code streams into the editor line by line.
AskBlake
Turns natural-language prompts into production-ready full-stack apps and governed dashboards.
The blakebill file-sharing homepage shows an illustrated background and an upload card with a drag-and-drop area and a browse button. The view zooms in as the browse button is clicked, a system file picker opens, and several files are selected and opened. The upload card then lists the files with progress bars, alongside an email option, a payment checkout dropdown and a send button.
blakebill
File transfer that collects payment before delivery. Led all UX/UI design and managed a 3-person dev team through launch.
Thatch
Point-of-sale UI and back-office workflows for a retail startup.
The Orizon Energy website opens on a dark loading screen with the logo and a tagline, then a diagonal wipe reveals a hero section over aerial footage of a residential neighborhood. The hero has a navigation bar with a quote button, a headline, an intro paragraph and two call-to-action tiles. Scrolling down shows a grid of partner logos, then a section with a headline, supporting text, a button and a vertical checklist of solar benefits.
Orizon Energy
Site design and build for a solar company in Western Canada.
Get in Touch
Don't hesitate to reach out to me here, and I will get back to you as soon as possible.